Shoot'em Up Games Surge in Q4 2020: A Sensor Tower Report

The final quarter of 2020 was an eventful period for Shoot'em Up games in the United Kingdom. Sensor Tower data provides us with a glimpse into how five leading games in this category performed on a unified platform, taking into account both iOS and Android metrics.

First up, Archero by HABBY saw its revenue fluctuate, starting at approximately 30 thousand and peaking at nearly 30 thousand by the end of the quarter. Downloads showed a similar pattern, with an initial 9 thousand downloads that dipped and then rose back to around 9 thousand. Weekly active users started strong at over 100 thousand but ended the quarter with a slight decrease to just under 90 thousand.

YOSTAR LIMITED's Azur Lane experienced a dramatic revenue peak of 45 thousand in the last week of December, which was a significant increase from the start of the quarter at around 34 thousand. Downloads remained relatively low, with numbers hovering around the 500 mark each week. The weekly active users for Azur Lane remained consistent, with a starting point of around 4 thousand and ending slightly lower at the close of Q4.

ABIGAMES PTE. LTD's Galaxy Attack: Alien Shooter also witnessed an upward trend in revenue, concluding the quarter at around 16 thousand from an initial 11 thousand. Downloads for the game showed a consistent increase, starting from 9 thousand and reaching over 15 thousand. Active users saw a significant rise, starting at around 120 thousand and climbing to over 130 thousand.

ONESOFT GLOBAL PTE. LTD's 1945 - Airplane shooting game had a modest revenue peak of around 7 thousand during the holiday season, compared to the 3 thousand at the beginning of the quarter. The game's download figures saw a steady increase, ending the quarter with over 10 thousand downloads. Active users showed a healthy climb from approximately 38 thousand to nearly 49 thousand.

Lastly, Lightheart Entertainment's Mr Autofire showed a consistent rise in revenue, ending at nearly 8 thousand, up from 4 thousand. The game's downloads saw significant growth, with the numbers doubling from around 2 thousand to over 4 thousand by the quarter's end. Weekly active users also saw an upward trend, increasing from 17 thousand to over 28 thousand.

Each game in this roundup has shown unique performance trends, and while revenue and user engagement for some titles experienced fluctuations, the overall Shoot'em Up category seems to be thriving. For more comprehensive insights and detailed data, Sensor Tower's platform is the go-to source for understanding app performance in the gaming industry.